Understanding Google Ads metrics for SME
Year of publication: |
2021
|
---|---|
Authors: | Barbosa, Belem ; Oliveira, Zaila ; Teixeira, Sandrina F. ; Gomes, Vasco Paço |
Published in: |
Advanced digital marketing strategies in a data-driven era. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-8004-2. - 2021, p. 123-144
|
Subject: | KMU | SME | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Digitale Dienste | Web-based service |
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