Understanding how goal-striving, goal orientation, and shame influence self-perceptions after exposure to models in advertising
Kathrynn Pounders, Dan Hamilton Rice, Amanda Mabry-Flynn
| Year of publication: |
May 2017
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|---|---|
| Authors: | Pounders, Kathrynn ; Rice, Dan Hamilton ; Mabry-Flynn, Amanda |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 5, p. 538-555
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| Subject: | Goal striving | Social comparison theory | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685042