Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
Neeru Malhotra, Bernadette Frech, Peter Leeflang, Young-Ah Kim and Helen Higson
| Year of publication: |
2023
|
|---|---|
| Authors: | Malhotra, Neeru ; Frech, Bernadette ; Leeflang, Peter ; Kim, Young Ah ; Higson, Helen |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 2, p. 562-598
|
| Subject: | Competence | Customer engagement behaviors | Customer satisfaction | Higher education service | Human capital | Positive emotions | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Hochschule | Higher education institution | Emotion | Konsumentenverhalten | Consumer behaviour | Humankapital | Studium | University education | Studierende | Students |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2021-0345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502596