Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Year of publication: |
2022
|
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Authors: | Brocato, E. Deanne ; Graul, Antje R. H. ; Huff, Jacob ; Hu, Alysa ; Harms, Jeremy K. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 3, p. 337-361
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Subject: | curriculum development | marketing education | sustainability | sustainability marketing | Nachhaltige Entwicklung | Sustainable development | Lehrplan | Curriculum | Marketing | Betriebswirtschaftsstudium | Graduate business education | Welt | World | Nachhaltigkeit | Sustainability |
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