Understanding investor retirement planning : infusing a consumer behavior perspective in financial literacy theory
Year of publication: |
2016
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Authors: | Klooster, Erik van't |
Published in: |
Marketing from information to decision. - Cluj-Napoca : [Verlag nicht ermittelbar], ZDB-ID 2602480-9. - Vol. 9.2016, p. 11-20
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Subject: | financial literacy | investing | market segmentation | consumer behavior | Konsumentenverhalten | Consumer behaviour | Finanzwissen | Financial literacy | Altersvorsorge | Retirement provision | Anlageverhalten | Behavioural finance | Kapitalanlage | Financial investment | Private Finanzplanung | Personal finance | Marktsegmentierung | Market segmentation | Finanzmarkt | Financial market | Sparen | Savings |
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