Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Year of publication: |
2000
|
---|---|
Authors: | Cornwell, T. Bettina ; Relyea, George E. |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 2.2000, 2, p. 39-55
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sports | Promotion | Advertising communications | Sponsorship-linked marketing |
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