Understanding Luxury Fashion : From Emotions to Brand Building
Year of publication: |
2020 ; 1st ed. 2020
|
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Other Persons: | Cantista, Isabel (ed.) ; Sádaba, Teresa (ed.) |
Publisher: |
Cham : Palgrave Macmillan |
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Emotion | Gesellschaft | Society |
Extent: | 1 Online-Ressource (XXIII, 284 p. 26 illus., 18 illus. in color) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-25654-8 ; 978-3-030-25653-1 |
Other identifiers: | 10.1007/978-3-030-25654-8 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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