Understanding market agility for new product success with big data analytics
Year of publication: |
2020
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Authors: | Hajli, Nick ; Tajvidi, Mina ; Gbadamosi, Ayantunji ; Nadeem, Waqar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 135-143
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Subject: | Big data analytics | Customer agility | Effective use of data | New product success | Big Data | Big data | Produktentwicklung | New product development | Data Mining | Data mining | Innovation |
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