Understanding network picture complexity : an empirical analysis of contextual factors
Year of publication: |
2012
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Authors: | Ramos, Carla ; Henneberg, Stephan ; Naudé, Peter |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 951-972
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Subject: | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Kognition | Cognition | Komplexitätsmanagement | Complexity management | Sensemaking-Ansatz | Sensemaking approach |
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