Understanding organic food purchase behaviour : using the extended theory of planned behaviour
Year of publication: |
2023
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Authors: | Chiew, Darryn Kin Yan ; Zainal, Dalilawati ; Sultana, Sayema |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 31.2023, 2, p. 268-294
|
Subject: | behaviour | knowledge | organic | promotions | theory of planned behaviour | TPB | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Bio-Lebensmittel | Organic food | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics |
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