Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Florian Jodl
| Year of publication: |
2010
|
|---|---|
| Authors: | Jodl, Florian |
| Publisher: |
München : FGM-Verl. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Motivationstheorie | Motivation theory | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Social Web | Social web | Verbraucherverhalten | Partizipation | User Generated Content |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 192 S. graph. Darst |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verlag, ZDB-ID 260765-7. - Vol. 75 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2009 |
| ISBN: | 978-3-940260-11-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008823872