Understanding peer pressure on joint consumption decisions : the role of social capital during emerging adulthood
Year of publication: |
2023
|
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Authors: | Li, Zhen ; Choi, Soochan ; Forrest, Jeffrey Yi-Lin |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 1, p. 18-39
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Subject: | Consumer decision for others | Emerging adulthood | Joint consumption | Peer influence | Peer pressure | Social capital | Konsumentenverhalten | Consumer behaviour | Sozialkapital | Soziale Gruppe | Social group | Entscheidung | Decision |
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