Understanding and predicting consumer patronage behaviour in the international fast food restaurant industry: adding new factors to the classic theory of reasoned action model
Year of publication: |
2006
|
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Authors: | Ibrahim, Yasser ; Vignali, Claudio |
Published in: |
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings. - Hamburg : Kovač, ISBN 3-8300-2194-1. - 2006, p. 139-160
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Subject: | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Schätzung | Estimation | Theorie | Theory | Ägypten | Egypt | Entwicklungsländer | Developing countries |
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