Understanding preferences for motion pictures
Year of publication: |
2011
|
---|---|
Authors: | Gazley, Aaron ; Clark, Gemma ; Sinha, Ashish |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 8, p. 854-861
|
Subject: | Filmwirtschaft | Film industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Conjoint-Analyse | Conjoint analysis | Neuseeland | New Zealand |
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