Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories
Year of publication: |
1999
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Authors: | Viswanathan, Madhubalan ; Childers, Terry L. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 1, p. 75-94
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