Understanding promotional service interactions through social exchange theory of affect
Year of publication: |
2017
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Authors: | Mukherjee, Tuheena ; Bhal, Kanika T. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 5, p. 689-707
|
Subject: | authentic emotions | customer-employee rapport | customer personality | promotional services | social exchange theory of affect | Emotion | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Soziale Beziehungen | Social relations | Dienstleistungsqualität | Service quality | Sozialpsychologie | Social psychology |
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