Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Year of publication: |
January-March 2016
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Authors: | Berezina, Katerina ; Bilgihan, Anil ; Cobanoglu, Cihan ; Okumus, Fevzi |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 1/2, p. 1-24
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Subject: | hotel reviews | text mining | user generated content | customer satisfaction | dissatisfaction | Data Mining | Data mining | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Text | Virales Marketing | Viral marketing | Personalisierung | Personalization | Beziehungsmarketing | Relationship marketing |
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