Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Steve Hoeffler, Paul N. Bloom, and Kevin Lane Keller
| Year of publication: |
2010
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|---|---|
| Authors: | Hoeffler, Steve ; Bloom, Paul N. ; Keller, Kevin Lane |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 1, p. 78-88
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| Subject: | Marketingtheorie | Marketing theory | Corporate Social Responsibility | Corporate social responsibility | Stakeholder |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979324