Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM)
Year of publication: |
2023
|
---|---|
Authors: | Dung, Pham Thi Phuong ; An, Ho Minh ; Huy, Pham Quoc ; Quy, Nguyen Le Dinh |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 2, p. 1-17
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Digital marketing | theory of planned behavior | technology acceptance model | startup |
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