Understanding strategy in communication management
Year of publication: |
2012
|
---|---|
Authors: | Raupp, Juliana ; Hoffjann, Olaf |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 16.2012, 2, p. 146-161
|
Subject: | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Entscheidung | Decision | Sensemaking-Ansatz | Sensemaking approach |
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