Understanding the acceptance of mobile SMS advertising among young Chinese consumers
| Year of publication: |
2008
|
|---|---|
| Authors: | Zhang, Jing ; Mao, En |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 8, p. 787-805
|