Understanding the adoption factors influence on the use of intelligent travel assistant (ITA) for eco-tourists : an extension of the UTAUT
Year of publication: |
2020
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Authors: | Noppadol Phaosathianphan ; Adisorn Leelasantitham |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 16.2019, 8, p. 1950060-1-1950060-26
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Subject: | Technology adoption | intelligent personal assistant (IPA) | intelligent travel assistant (ITA) | technology acceptance model (TAM) | unified theory of acceptance and use of technology (UTAUT) | travel and tourism | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry |
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