Understanding the antecedents of collateral learning in new product alliances
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Ruby P. ; Johnson, Jean L. ; Grewal, Rajdeep |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 3, p. 192-201
|