Understanding the antecedents of intention to use mobile internet banking in India : opportunities for microfinance institutions
Year of publication: |
2015
|
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Authors: | Bryson, Douglas ; Atwal, Glyn ; Chaudhuri, Himadri Roy ; Dave, Kartik |
Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 24.2015, 3, p. 207-224
|
Subject: | Mikrofinanzierung | Microfinance | Electronic Banking | Electronic banking | Internetnutzung | Internet usage | Online-Marketing | Internet marketing | Indien | India |
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