Understanding the antecedents of service decisions : an integration of service promiscuity and customer citizenship behaviour
Year of publication: |
2019
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Authors: | Godwin, Benny J. ; Wright, Rowena |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 10.2019, 1, p. 34-54
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Subject: | customer citizenship behaviour | service promiscuity | psychodynamics | decision making process | public house (pub) services | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality |
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