Understanding the antecedents to the adoption of CRM technology by small retailers
Year of publication: |
2009
|
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Authors: | Peltier, James ; Schibrowsky, John A. ; Zhao, Yushan |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 27.2009, 3, p. 307-336
|
Subject: | KMU | SME | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | USA | United States |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zsfassung in franz., span., dt. und chin. Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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