Understanding the consumer : a psychological approach
David A. Statt
| Year of publication: |
1997
|
|---|---|
| Authors: | Statt, David A. |
| Publisher: |
London [u.a.] : Macmillan Business |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 332 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-66062-5 ; 0-333-66063-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004323380