Understanding the cultural antecedents of quality management in tourism
Year of publication: |
2013
|
---|---|
Authors: | Muskat, Birgit ; Muskat, Matthias ; Blackman, Deborah |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 2, p. 131-148
|
Subject: | Qualitätsmanagement | Quality management | Tourismusmarketing | Tourism marketing | Nationalkultur | National culture | Deutschland | Germany |
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