Understanding the determinants of retail strategy : an empirical analysis
Year of publication: |
2008
|
---|---|
Authors: | Gauri, Dinesh Kumar ; Trivedi, Minakshi ; Grewal, Dhruv |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 3, p. 256-267
|
Subject: | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Wettbewerbsvorteil | Competitive advantage | Lebensmitteleinzelhandel | Food retailing |
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