Understanding the do-it-yourself consumer : DIY motivations and outcomes
Marco Wolf; Shaun McQuitty
| Year of publication: |
2011
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|---|---|
| Authors: | Wolf, Marco ; McQuitty, Shaun |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 1.2011, 3/4, p. 154-170
|
| Subject: | Do it yourself | Konsumentenverhalten | Consumer behaviour | Motivation | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679339