Understanding the effects of market orientation and e-marketing on service performance
Rodoula H. Tsiotsou; Maria Vlachopoulou
| Year of publication: |
2011
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. ; Vlachopoulou, Maria |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 2, p. 141-155
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Unternehmenserfolg | Firm performance | Tourismuswirtschaft | Tourism industry | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156912