Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia
Ahmed Rageh Ismail
| Year of publication: |
2012
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|---|---|
| Authors: | Ismail, Ahmed Rageh |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 4, p. 226-239
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| Subject: | Apple Computer Inc. | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Soziale Gruppe | Social group | Mobiltelefon | Mobile phone | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725931