Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia
| Year of publication: |
2012
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|---|---|
| Authors: | Ismail, Ahmed Rageh |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 25.2012, 4 (1.9.), p. 226-239
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