Understanding the feasibility and value of grassroots innovation
Shaphali Gupta
| Year of publication: |
2020
|
|---|---|
| Authors: | Gupta, Shaphali |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 941-965
|
| Subject: | Grassroots innovation | Social inclusion | Sustainability | Bottom of the pyramid | Innovation | Gemeinwesenarbeit | Community work | Nachhaltige Entwicklung | Sustainable development | Entwicklungsländer | Developing countries | Indien | India | Nachhaltigkeit | Armutsbekämpfung | Poverty reduction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00639-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301287