Understanding the feasibility and value of grassroots innovation
Year of publication: |
2020
|
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Authors: | Gupta, Shaphali |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 941-965
|
Subject: | Grassroots innovation | Social inclusion | Sustainability | Bottom of the pyramid | Innovation | Nachhaltige Entwicklung | Sustainable development | Gemeinwesenarbeit | Community work | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Entwicklungsländer | Developing countries | Armutsbekämpfung | Poverty reduction | Indien | India |
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