Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Year of publication: |
2019
|
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Authors: | Laroche, Michel ; Teng, Lefa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 219-221
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Subject: | Globalization | Culture | Global marketing communications | Ethnic marketing | Global branding | Global identity | Global entrepreneurship and innovation | Globalisierung | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Welt | World |
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