Understanding the grumbles

Purpose This paper aims to advocate the consideration of Maslow’s Grumble Theory to advance motivational activities within the organization, as well as matching individual needs to morale concerns. This includes a view of associated costs as an investment instead of a common expense. Design/methodology/approach This paper includes a study of Maslow’s Needs Hierarchy and related literature that supports a modern interpretation. Suggestions are made for administrators to view solving complaints or grumbles proactively by investing in appropriate activities. Findings Overall, if complaints are viewed as opportunities to address individual needs, with the top level of grumbles empowered to help support high-level organizational functions, the organization can benefit greatly. Originality/value This paper represents the author’s point of view after a study of Grumble Theory and self-application of suggestions.