Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions
Year of publication: |
2004-01-01
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Authors: | Verhoef, Peter ; Sloot, Sloot, L.M. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | assortment management | assortment reduction | brand equity | category management | retail power | retailing | store brands |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2004-114-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; L81 - Retail and Wholesale Trade; Warehousing ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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Sloot, L.M., (2004)
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Verhoef, Peter, (2008)
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How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
Gielens, Gielens, K., (2004)
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Verhoef, Peter, (2002)
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Verhoef, Peter, (2008)
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Verhoef, Peter, (2000)
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