Understanding the importance that consumers attach to social media sharing (ISMS) : scale development and validation
Year of publication: |
2020
|
---|---|
Authors: | Dedeoğlu, Bekir Bora ; Taheri, Babak ; Okumus, Fevzi ; Gannon, Martin |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 76.2020, p. 1-16
|
Subject: | CGC types | Consumer-generated content (CGC) | Importance of CGC | Non-participant sharing | Participant sharing | Social media | Tourism | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Tourismus | Virales Marketing | Viral marketing |
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