Understanding the market landscape and consumption behaviour : a case study
Year of publication: |
2021
|
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Authors: | Bhaskar, Hari Lal |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 25.2021, 4, p. 537-564
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Subject: | market landscape | consumption behaviour | communication insights | retailers perspective | Pulse candy | confectionery market | competitor mapping | psychological factors | sensory factors | conceptual model |
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