Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level
| Year of publication: |
2011
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|---|---|
| Authors: | Van Steenburg, Eric ; Spears, Nancy |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 18.2011, 8 (18.6.), p. 597-611
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