Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar, Norzalita Abd. Aziz and Muhamad Azrin Nazri
Year of publication: |
2011
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Authors: | Nor Asiah Omar ; Aziz, Norzalita Abd. ; Muhamad Azrin Nazri |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 25611033. - Vol. 16.2011, 1, p. 21-41
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