Understanding the role of gender in bloggers' switching behavior
Year of publication: |
2009
|
---|---|
Authors: | Zhang, Kem Z. K. ; Lee, Matthew K. O. ; Cheung, Christy M. K. ; Chen, Huaping |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 47.2009, 4, p. 540-546
|
Subject: | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Geschlecht | Gender | Sunk Costs | Sunk costs |
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