Understanding the role of purchasing predictors in the consumer's preferences for PDO labelled honey
Year of publication: |
2021
|
---|---|
Authors: | Di Vita, Giuseppe ; Pippinato, Liam ; Blanc, Simone ; Zanchini, Raffaele ; Mosso, Angela ; Brun, Filippo |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 1, p. 42-56
|
Subject: | Consumer intention to purchase | honey | logistic regression | PDO | quality certification | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling |
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