Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Year of publication: |
2019
|
---|---|
Authors: | Shen, Xiao-Liang ; Li, Yang-Jun ; Sun, Yongqiang ; Chen, Zhenjiao ; Wang, Feng |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 294-305
|
Subject: | Social commerce | Customer engagement | Technology attractiveness | Community involvement | Personal interest | Konsumentenverhalten | Consumer behaviour | USA | United States | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenintegration | Customer integration |
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