Understanding the shoppers' perception in retail shopping malls : a self-determination theory perspective
Year of publication: |
2023
|
---|---|
Authors: | Li, Ling Hin ; Cheung, Ka Shing ; Tse, Wing Sze |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 1, p. 58-73
|
Subject: | customer satisfaction | customer characteristics | experiential marketing | k-cluster | principal components | Shoppers’ perception | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einkaufszentrum | Shopping center | Einzelhandel | Retail trade | Wahrnehmung | Perception |
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