Understanding the spillover effects of manufacturer-initiated reward on observers' compliance : a social learning perspective
Year of publication: |
2023
|
---|---|
Authors: | Liu, Cuijuan ; Xiao, Zhenxin ; Gao, Yu ; Dong, Maggie Chuoyan ; Gao, Shanxing |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 10, p. 1981-1996
|
Subject: | Channel management | Compliance | Dependence | Distributor relationship features | Expectation of reward | Network centrality | Reward magnitude | Similarity | Spillover effects |
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