Understanding the trends of marketing research and its future directions: a citation analysis
Year of publication: |
2018
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Authors: | Sheoran, Monika ; Kumar, Divesh ; Kumar, Vinod ; Verma, Deepak |
Published in: |
The Bottom Line. - Emerald, ISSN 0888-045X, ZDB-ID 2014372-2. - Vol. 31.2018, 3/4 (03.09.), p. 191-207
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Publisher: |
Emerald |
Saved in:
Online Resource
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