Understanding tourists' motivations to launch a boycott on social media : a case study of the #BoycottMurree campaign in Pakistan
Salman Yousaf, Ali Razzaq, Xiucheng Fan
| Year of publication: |
2021
|
|---|---|
| Authors: | Yousaf, Salman ; Razzaq, Ali ; Fan, Xiucheng |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 4, p. 479-495
|
| Subject: | Instrumental boycott | motivations | Murree | netnographic | noninstrumental boycott | Pakistan | tourist ethnocentrism | tourism boycott | Tourismus | Tourism | Konsumentenboykott | Consumer boycott | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766721993861 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624906