Understanding value co-creation in virtual communities : the key role of complementarities and trade-offs
Year of publication: |
2021
|
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Authors: | Rodríguez-López, Nuria |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 5, p. 1-11
|
Subject: | Qualitative analysis | S-D logic | Value co-creation | Virtual communities | Social Web | Social web | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation |
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