Understanding vendor preference in the crowdsourcing marketplace : the influence of vendor-task fit and swift trust
Wenbo Guo, Detmar Straub, Xiao Han, Pengzhu Zhang
| Year of publication: |
February 2017
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| Authors: | Guo, Wenbo ; Straub, Detmar ; Han, Xiao ; Zhang, Pengzhu |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 1, p. 1-17
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| Subject: | Crowdsourcing marketplace | Vendor preference | Vendor-task fit | Swift trust | Competence | Reputation | Vertrauen | Confidence | Crowdsourcing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669587